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Buzz

Buzz

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Author by : Marian Salzman
Languange Used : en
Release Date : 2003-04-25
Publisher by : John Wiley & Sons

ISBN : 0471273457

Description : Praise for Buzz "Buzz is ‘step-ahead marketing’ at its very best. Noother book comes close to combining such fresh insights withcompelling case studies on this crucially important marketingtopic. It’s pure dynamite." –Kevin Lane Keller E. B. Osborn Professor of Marketing, Tuck School of Busi...



Buzz

Buzz

Download Now Read Online

Author by : Marian Salzman
Languange Used : en
Release Date : 2003-04-25
Publisher by : John Wiley & Sons

ISBN : 0471273457

Description : Praise for Buzz "Buzz is ‘step-ahead marketing’ at its very best. Noother book comes close to combining such fresh insights withcompelling case studies on this crucially important marketingtopic. It’s pure dynamite." –Kevin Lane Keller E. B. Osborn Professor of Marketing, Tuck School of Busi...



Harvard Business Review On Greening Your Business Profitably

Harvard Business Review On Greening Your Business Profitably

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Author by : Harvard Business Review
Languange Used : en
Release Date : 2011-04-12
Publisher by : Harvard Business Press

ISBN : 9781422172087

Description : Protect the earth and your bottom line. If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help y...



Strategy From The Inside Out

Strategy From The Inside Out

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Author by : Ian Turner
Languange Used : en
Release Date : 1997
Publisher by : Cengage Learning EMEA

ISBN : 1861521928

Description : This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book pr...