Pillars of Practice: Online Marketing Tactics They Never Taught Us in Medical School
Becoming a pro at online marketing is hard — in some ways, even harder than medical school. Trust us, we would know! Physicians, dentists, therapists and other health professionals who start their own practices rarely learn the fundamentals of marketing their business in an increasingly online world. Whether you’ve recently left an employed position to go out on your own, or you’ve been in business for years but need a fresh perspective, this book can help you take your online game to the next level.
In this how-to book, plastic surgeon Dr. Shruti Tannan shares the online marketing lessons that transformed her practice into a thriving enterprise. Co-author and thought leader in medicine and social media marketing, Dr. Karen Horton, adds key insights from her successful business in the Bay Area. In this book, you will learn the fundamentals of:
developing a professional website for your business
implementing Google Analytics for tracking performance
creating effective online advertisements
driving customers through content marketing
earning social credibility from online reviews
engaging your community on social media.
Each chapter breaks down specific tasks, from the basic building blocks for getting started, to more advanced steps when growing your business. Best of all, this was written in a relatable tone that speaks to medical and health professionals. Whether you are launching a new business or you’ve been operating for more than 10 years, Pillars of Practice is your trusted guide for online marketing.