Cut through the fog and set your compass for success! is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career. In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how […]
In 1955, the president of General Motors, Charles Wilson, made this famous remark at a Senate hearing: “What’s good for the country is good for General Motors, and vice versa.” Now, 51 years later, what’s good for General Motors is not good for the country. That’s because what’s good for GM in the short term […]
This text provides physicians with the basic business skills in order for them to become involved in the financial aspect of their practices. The text will help the physician decide what kind of practice they would like to join (i.e. private practice, small group practice, solo practice, hospital employment, large group practice, academic medicine, or […]
Despite the enactment of new “prompt pay” legislation in 2003, many health care providers still accept slow, low, or no reimbursement from a health maintenance organization (HMO) or preferred provider organizations (PPO) for their services. Some health care providers do so because they have been conditioned to accept this behavior as a cost of doing […]
Ali Asadi’s Medical Marketing Toolkit is an indispensable guide for the medical business professional. He covers in detail such topics as designing an inviting reception area; marketing through brochures, newsletters, and your personal website; determining patient attitudes through surveys, and analyzing your competition. His 20 Golden Rules provide valuable tips for improving your business.
Discover the potential applications, challenges, and opportunities of deep learning from a business perspective with technical examples. These applications include image recognition, segmentation and annotation, video processing and annotation, voice recognition, intelligent personal assistants, automated translation, and autonomous vehicles. An Introduction to Deep Learning Business Applications for Developers covers some common DL algorithms such as content-based […]
KARACHI — Introduction of American Business practices in the Pakistan’s health services in 1985 has spoiled the image of the medical profession which is at its lowest ebb in the society these days. Most doctors do not enjoy the same respect which the public used to give them. Words like serving the humanity after becoming […]