Go Naked: The Credible Expert: How to Stand Out In Medical Sales, Create More Opportunities, And Grow Your Business

Go Naked: The Credible Expert: How to Stand Out In Medical Sales, Create More Opportunities, And Grow Your Business

The selling environment and role of the sales professional have changed. Forever. Gone are the days when the organisation, the product, or the solutions provided the greatest opportunity for differentiation. Today is no longer about features and benefits, need-satisfaction, or solution selling; it’s about the role that the sales professional plays as the single biggest […]

From Pharma to Device Sales

From Pharma to Device Sales

From Pharma to Device Sales is a concise, straight to the point pocket guide, enabling pharmaceutical sales people to move into the medical device sales arena. There is no other book available that explores how to successfully change industries. This guide has valuable insights from recent personal experiences, up-to-date material and useful statistics – to […]

Getting MedTech Sales Strategy Right

Getting MedTech Sales Strategy Right

While the MedTech industry is positioned to grow in the coming years, all is not rosy. For hospitals, hospital systems, ACOs (groups of physicians, hospitals, and other healthcare providers who voluntarily join together to provide patients with coordinated healthcare where reimbursement is tied to quality metrics), standalone medical centers (e.g., surgery centers), and physician practices […]