What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

by Anthony Ulwick (Hardcover)

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

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